Hi! Welcome to Chiro Assistant 101! Here you will recieve FREE practice building tips, advice specifically for CA's, and MORE! Enjoy! :)

About Me

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Hi! I’m the Office Manager at Yost Family Chiropractic (located in Urbandale, IA). I’ve been a Chiropractic Assistant and a part of this team since 2006! When I started this job, I had NO IDEA I’d like my job and have as much fun as I do every day…and that is thanks to the WONDERFUL team I work with and the FABULOUS patients that allow us to be a part of their healthcare and lives. To give you an idea of my many roles I take part in each day would be next to impossible! I’ve scrubbed toilets, done laundry, answered phones, scheduled appointments, verified and billed with insurance companies, fixed computers, and been a listening ear for others…with everything else in between! :) I absolutely LOVE what I do and appreciate knowing that while Chiropractors are improving lives every day, SO AM I! Learn more about where I spend my day by visiting www.YostFamilyChiropractic.com.

Wednesday, October 19, 2011

Marketing Calendar 101

It’s OCTOBER….which means it is time to begin your marketing calendar planning for 2012. Having a written marketing plan for each month will keep your office in check to make sure your marketing strategy includes the right mixture of patient education, screenings, patient referral promotions, in-office events, outside-office events, community outreach, social media outreach, search engine optimization, newsletter mailing and so on.

Start by listing out the 12 months. Have a theme for each month and base most of the marketing during this month towards your theme. Goal for 1 small internal office event per month, like a “spine & dine day.” Second, goal for 1 big internal office event per month, such as a holiday themed event. Then set a goal for how many internal and external talks your office wants per month. Same with screenings. Also list out thank you’s you’ll be sending, letters/notes to other healthcare providers, birthday cards, etc. Having a theme for each month will give you ideas for the patient education and referral promotions you can apply. List everything clearly on your marketing calendar so when you plan the month before, most of the work is done….you just need to apply the systems!

I’ve heard some offices say that they take off December from marketing because patients are busy with the holidays, or June/July because it’s the beginning of summer and families are so busy with vacations. Truth be told, you should never take off time from marketing! Take advantage of the holidays and change of weather to promote fun and exciting marketing ideas in your office. Creating a reliable marketing plan will bring your office a steady stream of patients and chiropractic referrals!

For a copy of ChiroAssistant’s 101 Sample Marketing Plan, email Katie@YostFamilyChiropractic.com.

Cheers to 2012 being just around the corner! Happy Marketing!

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